Work

Self-expression, group affiliation, pleasure and memory as predictors of consumer product attachment and satisfaction among mobile phone users

Year: 2013

Type: article

Study design: Observational Study

Source: DOAJ (DOAJ: Directory of Open Access Journals)

Authors: Kagiso N. Tlhabano, Morekwe Selemogwe, Shyngle K. Balogun, Oluwasola Adewale Ibrahim

Institution: University of Botswana

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2184875164

FWCI:

Cites: 33

Cited by: 5

Related to: 10