Work

The Impact of Parent Brand Salience and Extension Innovativeness on Reciprocal Transfer of Image and Performance Associations

Year: 2009

Type: article

Author: Jean Boisvert

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2185027843

FWCI:

Cites: 65

Cited by: 2

Related to: 10