Work

A Revisited Concept of Anti-Consumption for Marketing

Year: 2014

Type: article

Author: Emre Başcı

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2185107123

FWCI: 1.585

Cites: 48

Cited by: 15

Related to: 10