Work

Advertisers Theories of Consumers: Why Use Negative Emotions to Sell?

Year: 2005

Type: article

Source: ACR North American Advances

Authors: June Cotte, Robin Ritchie

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2185111099

FWCI: 0.984

Cites: 38

Cited by: 22

Related to: 10