Work

Targeting Young Female Consumer in Malaysia: the Effect of Fashion Lifestyle on Brand Loyalty

Year: 2010

Type: article

Study design: Observational Study

Authors: Yudi Fernando, Mahmod Sabri Haron

Institution: Universiti Sains Malaysia

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2185121847

FWCI:

Cites: 101

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Related to: 10