Work

"the Emotionally Charged Advertisement and Their Influence on Consumers' Attitudes"

Year: 2012

Type: article

Authors: Muhammad Abdullah Khan Niazi, Usman Ghani, Sadia Aziz

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2185176152

FWCI: 3.648

Cites: 43

Cited by: 15

Related to: 10