Work

Media Brands and Branding Media Management and Transformation Centre

Year: 2008

Type: article

Author: Märt Ots

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2185188832

FWCI:

Cites: 22

Cited by: 2

Related to: 10