Work

How Third-party Organization (TPO) Endorsement Advertising Works: Do Consumers Perceive TPO Endorsement As Signals of Quality?

Year: 2008

Type: article

Source: ACR North American Advances

Authors: Jie Feng, Kaiyu Wang, Laura A. Peracchio

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2185249928

FWCI:

Cites: 18

Cited by: 17

Related to: 10