Work

The Influence of Brand Image and Brand Personality on Brand Loyalty

Year: 2015

Type: article

Source: Universiti Utara Malaysia Institutional Repository (Universiti Utara Malaysia)

Authors: Hashed Mabkhot, Salniza Md. Salleh, Hasnizam Shaari

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2185313963

FWCI: 1.927

Cites: 50

Cited by: 6

Related to: 10