Work

How important is wine packaging for consumers? On the reliability of measuring attribute importance with direct verbal versus indirect visual methods

Year: 2008

Type: article

Authors: Simone Mueller Loose, Larry Lockshin

Institution: University of South Australia

Language: English

Topic: Consumer Packaging Perceptions and Trends

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2185324815

FWCI: 6.773

Cites: 54

Cited by: 24

Related to: 10