Work

Family Restaurant Brand Personality and Its Impact On Customer's eMotion, Satisfaction, and Brand Loyalty

Year: 2009

Type: article

Study design: Observational Study

Source: Journal of Hospitality & Tourism Research

DOI: 10.1177/1096348009338511

Authors: Yong-Ki Lee, Ki-Joon Back, Jin-Young Kim

Institutions: Sejong University, University of Houston

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2162579115

FWCI: 7.085

Cites: 88

Cited by: 228

Related to: 10