Exploring Age-related Differences in Information Acquisition for Buying a Book
Year: 2007
Type: dissertation
Study design: Observational Study
Abstract: This study examines age differences with respect to consumers usage of in-store information sources, and the underlying antecedents of in-store information search, in the context of a book purchase. The information search literature identifies a number of personality, situational, and demographic variables that are posited to influence the extent of information acquisition. A survey, containing items designed to measure the identified antecedent search variables, as well as usage of various in- store information sources, was administered to actual consumers when they were in a bookstore. In-store information search appears to be composed of three distinct dimensions: general information search, specific information search, and sales clerk assistance. Distinct patterns of in-store search behaviour, in terms of the three identified search dimensions, were apparent for the four age groups (<30, 30-49, 50-59, 60+ years). in addition, the degree to which various personality, situational, and demographic variables influenced in-store search behaviours sharply varied across the four age groups. other observed age differences, and directions for future research are also discussed.
Author: Hoda Karbaschi
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: green
OpenAlex ID: W2185431504