Work

Market Mavens and Opinion Leaders: Are They the Same or Different?

Year: 2007

Type: article

Study design: Observational Study

Source: ACR European Advances

Authors: Nicola Stokburger-Sauer, Wayne D. Hoyer

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2185468615

FWCI:

Cites: 39

Cited by: 2

Related to: 10