Work

Pushing the Envelope of Brand and Personality: Antecedents and Moderators of Anthropomorphized Brands

Year: 2009

Type: article

Source: ACR North American Advances

Authors: Marina Puzakova, Hyokjin Kwak, Joseph F. Rocereto

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2185472427

FWCI: 3.936

Cites: 47

Cited by: 109

Related to: 10