Work

Transforming Product Experience: The Impact of Pre-Trial Attribute Type Information and Claim Objectivity On Post-Trial Product Evaluations

Year: 2007

Type: article

Source: ACR European Advances

Authors: Camelia C. Micu, Robin A. Coulter

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2185476691

FWCI: 0.93

Cites: 25

Cited by: 1

Related to: 10