Work

Self-Congruity: A Determinant of Brand Personality

Year: 2014

Type: article

Authors: Joseph A. L. Klipfel, Allen Barclay, Kristi M. Bockorny

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2185599510

FWCI: 3.962

Cites: 49

Cited by: 46

Related to: 10