Work

An exploration of brand equity antecedents concerning brand loyalty: A cognitive, affective, and conative perspective

Year: 2014

Type: article

Study design: Observational Study

Source: Journal of Business & Retail Management Research

Authors: Delisia Matthews, Junghwa Son, Kittichai Watchravesringkan

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2185644944

FWCI: 14.93

Cites: 46

Cited by: 48

Related to: 10