Work

When IMP-Don Quixote Tilts his Lance against The Kotlerian Windmills : BtoB Marketing deeply changed during the last 25 years, BtoC Marketing too

Year: 2005

Type: article

Authors: Bernard Covà, Euromed Marseille

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2185704625

FWCI: 7.925

Cites: 36

Cited by: 22

Related to: 10