Work

1. Brand Theology: Conditioning an D Configuring Consumer Behaviour

Year: 2012

Type: article

Authors: Anm Farukh, Anupam Chandran, Mohammed Abbas Ali, V. Madhusudhan Prasad, Vincent Aghara, Haliru Bala, N. K. K. Prasanna, Tushar N. Desai, T K Parameswaran Nair, Sangeetha Kuppusamy, M. Stella, D. S. Chaubey, Sidheswar Patra, Praveen Kukreti, K. Ravichandran, Surendra Kumar

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2185770668

FWCI:

Cites: 99

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Related to: 10