Work

Negative evidence of asymmetric brand substitution between manufacturer brands and lower priced store brands

Year: 2003

Type: conference-paper

Source: Adelaide Research & Scholarship (AR&S) (University of Adelaide)

Author: Dawes, J.G.

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2186028800

FWCI:

Cites: 18

Cited by: 1

Related to: 10