Work

Proposal And Development Of The Direct Mail Method PMCI-DM For Effectively Attracting Customers

Year: 2010

Type: article

Abstract: Observations of recent changes in the marketing field reveal that a marketing and sales system that places further emphasis on interaction with the customer must be established. The authors conducted a demonstrative study that focused on creating effective direct mail and promotional advertisements for attracting customers to dealers. We consider these strategies to be elemental technologies vital to “forming ties with the customer.” Finally, the authors established “PMCI-DM” (Practical use Model of Customer Information for Direct Mail) and applied it at Company A, a foreign-funded automobile sales company. We were thus able to demonstrate this strategy’s effectiveness.

Source: International Journal of Management & Information Systems (IJMIS)

DOI: 10.19030/ijmis.v14i5.9

Authors: Taku Kojima, Toshiyuki Kimura, Manabu Yamaji, Kakuro Amasaka

Institution: Aoyama Gakuin University

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: bronze

OpenAlex ID: W2186055085

FWCI: 0.95

Cites: 6

Cited by: 22

Related to: 10