Work

Metaperception, Reciprocity, Generosity, and Anxiety: Consumer Ambivalence and Gift Card Use

Year: 2011

Type: article

Source: Journal of Marketing Development and Competitiveness

Authors: Caroline Austin, Lei Huang

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2186064741

FWCI: 1.388

Cites: 42

Cited by: 5

Related to: 10