Work

Manufacturer Brand Benefits: Mixed Methods Scaling

Year: 2009

Type: article

Author: Mark S. Glynn

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2186086701

FWCI:

Cites: 136

Cited by: 2

Related to: 10