Work

Measuring the Love Feeling for a Brand using Interpersonal Love Items

Year: 2010

Type: preprint

Source: RePEc: Research Papers in Economics

Authors: Noël Albert, P. Valette Florence

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2186101356

Cites: 23

Cited by: 66

Related to: 10