Work

The Price of Launching a New Product: Empirical Evidence on Factors Affecting the Relative Magnitude of Slotting Allowances

Year: 2003

Type: article

Source: Marketing Science

DOI: 10.1287/mksc.22.2.246.16035

Authors: Akshay R. Rao, Humaira Mahi

Institutions: University of Minnesota, Michigan State University

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2064594565

FWCI: 18.53

Cites: 37

Cited by: 83

Related to: 10