Work

What is Important? Identifying Metrics that Matter

Year: 2009

Type: article

Authors: Martin R. Lautman, Koen Pauwels

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2186118734

FWCI: 0.787

Cites: 37

Cited by: 4

Related to: 10