Work

The strategic challenge of moving towards co-created customer experience in the media industry

Year: 2011

Type: article

Authors: Rita Järventie-Thesleff, Mikko Villi, Saara Könkkölä, Johanna Moisander

Language: English

Topic: Service and Product Innovation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2186119978

FWCI:

Cites: 38

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Related to: 10