Work

The Nature and Role of Affect in Consumer Behavior

Year: 2015

Type: book-chapter

Source: Routledge eBooks

Parent work: Handbook of Consumer Psychology

DOI: 10.4324/9780203809570.ch11

Authors: Joel B. Cohen, Michel Tuan Pham, Eduardo B. Andrade

Institutions: University of Florida, Columbia University, University of California, Berkeley

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2186200351

FWCI: 138.1

Cites: 324

Cited by: 284

Related to: 9