Helping Firms Reduce Complexity in Multichannel Online Data: A New Taxonomy-Based Approach for Customer Journeys
Year: 2015
Type: article
Source: Journal of Retailing
Authors: Eva Anderl, Jan Hendrik Schumann, Werner Kunz
Institutions: University of Passau, University of Massachusetts Boston
Language: English
Subfield: Sociology and Political Science
Field: Social Sciences
Domain: Social Sciences
Open Access status: closed
Award: G5476120490
OpenAlex ID: W2186252516