Work

Modeling Relationship Between Experiential Marketing, Experiential Value And Purchase Intensions In Organized Quick Service Chain Restaurants Shoppers Using Structural Equation Modeling Approach

Year: 2012

Type: article

Study design: Observational Study

Source: Paradigm A Management Research Journal

DOI: 10.1177/0971890720120108

Author: Dr. Ashutosh Nigam

Language: English

Topic: Consumer Retail Behavior Studies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2186340877

FWCI:

Cites: 31

Cited by: 36

Related to: 10