Work

How Does Customer Satisfaction Nurture Brand Loyalty? Empirical Examination of Brand Trust as Partial Mediator

Year: 2013

Type: article

Study design: Observational Study

Authors: Muhammad Ehsan Malik, Basharat Naeem, Madiha Munawar

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2186562873

FWCI: 1.463

Cites: 64

Cited by: 11

Related to: 10