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Strategic Marketing Effectiveness and Its Relationship to Corporate Culture and Beliefs: A Cross-National Study

Year: 1988

Type: article

Abstract: (1988). Strategic Marketing Effectiveness and Its Relationship to Corporate Culture and Beliefs: A Cross-National Study. International Studies of Management & Organization: Vol. 18, Strategic Management Research, pp. 83-100.

Source: International Studies of Management and Organization

DOI: 10.1080/00208825.1988.11656481

Authors: David Norburn, Sue Birley, Mark Dunn

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W2186606283

FWCI: 1.691

Cites: 27

Cited by: 29

Related to: 10