Work

Determinants Uncovering the Brand Loyalty: A Signaling Effect of Price on Quality Perception

Year: 2013

Type: article

Study design: Observational Study

Authors: Umar Iqbal, Muhammad Rizwan, Arooj Zafar, Hassaan Furqan Khan, Muhammad Usman, Dur-e-Shahwar Iqbal

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2186637627

FWCI: 2.927

Cites: 47

Cited by: 7

Related to: 10