Work

The Role of Power In Consumer Behavior: New Perspectives and Insights

Year: 2008

Type: article

Source: ACR North American Advances

Authors: Derek D. Rucker, D. Galinsky

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2186652300

FWCI:

Cites: 5

Cited by: 3

Related to: 10