Work

Existing Products and Brand Extension Judgments: Does Brand Category Context Matter?

Year: 2006

Type: article

Source: ACR North American Advances

Author: Christopher Joiner

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2186759180

FWCI: 1.812

Cites: 33

Cited by: 10

Related to: 10