Work

Needed: A Larger Sense of Marketing and Scholarship

Year: 2005

Type: article

Author: William L. Wilkie

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2186874868

FWCI: 4.953

Cites: 6

Cited by: 23

Related to: 10