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Marketing Higher Education Using the 7 Ps Framework

Year: 2011

Type: article

Abstract: This paper aims to develop the use of 7 Ps framework in the educational marketing field. By presenting several important educational market forces the context of the discussion is revealed. Then the 7Ps framework is used to gather information. One by one the product, price, placement, promotion, people, process and physical evidence strategies are presented. It is shown that each has a particular role when it comes to educational market and the synergy effects are important. The advantages of the 7Ps approach are underlined.

Source: DOAJ (DOAJ: Directory of Open Access Journals)

Author: Ioan-Constantin Enache

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Quality education

Open Access status: diamond

OpenAlex ID: W2186922784

FWCI: 7.416

Cites: 4

Cited by: 42

Related to: 10