Work

Managing the Creative Effort: Pre-production and Post-production Measures of Emotional Response 1

Year: 1993

Type: article

Authors: Jon D. Morris, Catherine Waine

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2186950651

FWCI: 3.097

Cites: 30

Cited by: 15

Related to: 10