Work

Influence of Moderating Variables on Attachment, Brand Trust and Loyalty Relationship

Year: 2014

Type: article

Study design: Observational Study

Author: Vinasithamby Sritharan

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2187044191

FWCI: 1.582

Cites: 65

Cited by: 3

Related to: 10