Work

Factors Influencing Mobile Services Adoption: a Brand-equity Perspective

Year: 2014

Type: article

Study design: Observational Study

Author: Parisa Valavi

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2187073372

FWCI:

Cites: 78

Cited by: 6

Related to: 10