Work

The Role of Baseline Physical Similarity to Humans in Consumer Responses to Anthropomorphic Animal Images

Year: 2013

Type: article

Author: Cass Knowledge

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2187169699

FWCI:

Cites: 55

Cited by:

Related to: 10