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"…Do I need it, do I, do I really need this?": Exploring the Role of Rationalization in Impulse Buying Episodes

Year: 2009

Type: article

Source: ACR North American Advances

Authors: Andreas Chatzidakis, Andrew Smith, Sally Hibbert

Language: English

Topic: Consumer Retail Behavior Studies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2187320629

FWCI: 1.037

Cites: 31

Cited by: 20

Related to: 10