Work

Country-of-Origin (COO) Effect on Pakistani Consumers' Evaluation of French Cosmetic Products

Year: 2013

Type: article

Study design: Observational Study

Authors: Rashid Saeed, Naima Khurshid, Muzamil Safdar, Wisal Ahmad, Rab Nawaz Lodhi, Wasim Ahmad

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2187454213

FWCI: 0.734

Cites: 34

Cited by: 6

Related to: 10