Work

Exploring social motivations for brand loyalty: Conformity versus escapism

Year: 2011

Type: article

Source: Journal of Brand Management

DOI: 10.1057/bm.2011.12

Authors: Lauren I Labrecque, Anjala S Krishen, Stephan Grzeskowiak

Institutions: Northern Illinois University, Ecole Supérieure de Commerce de Rouen

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2036648180

FWCI: 4.176

Cites: 60

Cited by: 71

Related to: 10