Work

Building an Understanding of What Makes Consumer Behavior Transformative

Year: 2009

Type: article

Authors: Eric J. Arnould, Session Overview

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2187757375

FWCI:

Cites: 36

Cited by:

Related to: 10