Work

The Effect of Brands' Unethical Actions on Consumers' Attitudes in the Fast Moving Consumer Goods Domain

Year: 2012

Type: article

Authors: Ross B. Steinman, Brittany T. Wolfrom

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2187810072

FWCI: 2.139

Cites: 10

Cited by: 10

Related to: 10