Work

Revisiting the Cultural Identity Model: Sojourners' Negotiations of Identity and Consumption Experiences

Year: 2006

Type: article

Authors: Siok Kuan Tambyah, Raymond Chng

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2188225586

FWCI:

Cites: 26

Cited by: 13

Related to: 10