Work

Allocation of Marketing Resources to Optimize Customer Equity

Year: 2010

Type: book

Author: Giuliano Tirenni

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2188329586

FWCI: 1.803

Cites: 80

Cited by: 13

Related to: 10