Work

Impact of Brand Image, Trust and Affect on Consumer Brand Extension Attitude: the Mediating Role of Brand Loyalty

Year: 2011

Type: article

Study design: Observational Study

Source: International Journal of Economics & Management Sciences

Authors: Ayesha Anwar, Amir Gulzar, Fahid Bin Sohail, Salman Naeem Akram

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2188418319

FWCI: 2.783

Cites: 39

Cited by: 103

Related to: 10