Work

The Co-Creation of Value-in-Cultural-Context

Year: 2013

Type: book-chapter

Source: Research in consumer behavior

DOI: 10.1108/s0885-2111(2013)0000015018

Authors: Melissa Archpru Akaka, Hope Jensen Schau, Stephen L. Vargo

Language: English

Topic: Service and Product Innovation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2188476365

FWCI: 23.93

Cites: 53

Cited by: 79

Related to: 10